Experience and Accomplishments
Field Marketing, Mountain & West
Director of Marketing Strategy
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Campaign Marketing, Analytics
Key Accomplishments:
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Executed marketing programs that produced record setting sales and revenue results for LP SmartSide
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Implemented LP SmartSide ‘Quack Shack’ promotion ensuring more than $3.6 million LP SmartSide revenue in Pacific Northwest
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Converted builders from competition by employing a combination of partnering with builders that share LP values and promoting builders to create loyalty beyond the price of products
Key Accomplishments:
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Award-winning crisis communications during Aurora Theater Shooting for the Medical Center of Aurora, managed more than 350 media inquiries in the aftermath of the tragedy
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Overhauled corporate websites:
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thealternativeboard.com
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sanitysolutions.com
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Directed re-branding of publicly traded company: St. Mary Land & Exploration is now SM Energy
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Earned highly coveted speaking assignment for client FirstLight HomeCare with the National Council on Aging and feature story on Fox Business Network
Key Accomplishments:
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Market and produce weekly Analytics webinars: Increased year-over-year live audience to Analytics webinars by 633% and annual retention rates of Analytics subscribers in 2020 was 95.7%
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Recipient of S&P Global Marketing Award for outstanding marketing performance executing programs leading to record engagement - these results occurred during a global pandemic​
General Manager, Channel Marketing
Key Accomplishments:
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Profitably and effectively managed $23 million budget, that supported more than 9,600 authorized retailers. Programs exceeded revenue and expense targets
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Promoted into CLIMB program, designed to groom future leaders at DISH Network
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Recipient of DISH Marketing Award for developing innovative programs leading to consumer subscriber growth (customized marketing plans for authorized resellers)​
Senior Account Executive
​Key Accomplishments:
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In 2006, named the 5th fastest growing privately-held company by the Denver Business Journal
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Two-time award LACP Spotlight award winner for effective marketing communications
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Earned the cover story of eWeek Magazine on Sept. 20, 2005:
‘Katrina: The Ultimate Testing Ground for Disaster Recovery’ for client Digitech Systems
University of Oklahoma
​Masters of Business Administration (MBA)​
University of Tulsa
Bachelor of Science in Marketing ​
University of Georgia
​Certified Digital Marketing Professional ​