Experience and Accomplishments
Field Marketing, Mountain & West
Director of Marketing Strategy
Campaign Marketing, Analytics
Key Accomplishments:
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Executed marketing programs that produced record setting sales and revenue results for LP SmartSide
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Implemented LP SmartSide ‘Quack Shack’ promotion ensuring more than $3.6 million LP SmartSide revenue in Pacific Northwest
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Converted builders from competition by employing a combination of partnering with builders that share LP values and promoting builders to create loyalty beyond the price of products
Key Accomplishments:
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Award-winning crisis communications during Aurora Theater Shooting for the Medical Center of Aurora, managed more than 350 media inquiries in the aftermath of the tragedy
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Overhauled corporate websites:
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thealternativeboard.com
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sanitysolutions.com
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Directed re-branding of publicly traded company: St. Mary Land & Exploration is now SM Energy
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Earned highly coveted speaking assignment for client FirstLight HomeCare with the National Council on Aging and feature story on Fox Business Network
Key Accomplishments:
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Market and produce weekly Analytics webinars: Increased year-over-year live audience to Analytics webinars by 633% and annual retention rates of Analytics subscribers in 2020 was 95.7%
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Recipient of S&P Global Marketing Award for outstanding marketing performance executing programs leading to record engagement - these results occurred during a global pandemic
General Manager, Channel Marketing
Key Accomplishments:
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Profitably and effectively managed $23 million budget, that supported more than 9,600 authorized retailers. Programs exceeded revenue and expense targets
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Promoted into CLIMB program, designed to groom future leaders at DISH Network
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Recipient of DISH Marketing Award for developing innovative programs leading to consumer subscriber growth (customized marketing plans for authorized resellers)
Senior Account Executive
Key Accomplishments:
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In 2006, named the 5th fastest growing privately-held company by the Denver Business Journal
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Two-time award LACP Spotlight award winner for effective marketing communications
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Earned the cover story of eWeek Magazine on Sept. 20, 2005:
‘Katrina: The Ultimate Testing Ground for Disaster Recovery’ for client Digitech Systems
University of Oklahoma
Masters of Business Administration (MBA)
University of Tulsa
Bachelor of Science in Marketing
University of Georgia
Certified Digital Marketing Professional